#KinnekPill 2
From “what are those!” to 1.2 billion EUR in revenue.
This week's contribution is an article about how a long-standing, comfortable shoe brand became a fashion icon. “Its commitment to quality more recently coincided with a trend of rejection of traditional beauty norms, particularly among younger generations. That can mean deliberately dressing in a way that would customarily be considered unattractive, or openly embracing "ugly" styles.”
The article also elaborates on how becoming a public company might pose some unexpected challenges to a traditional family business.
What other traditional products will revolutionize industries?
#KinnekPill by Pablo Torne.
